⛳️ Your Secret Ad Research Kit (Tools, Workflows & AI!)

Your Secret Ad Research Toolkit: Tools, Workflows & AI!

Hey everyone, Happy Monday! Quick question: Are you building your ads based on gut feelings or cold, hard facts about what your customers want and what your competitors are doing?

If you're mostly guessing, you're probably burning cash. Most advertisers are flying blind, thinking real research is too hard, too expensive, or takes too much time. They are dead wrong.

Today, we kick off Module 6: Research Tools & Resources. This isn't just a list of websites. This is your new arsenal. I'm handing you the keys to uncover explosive insights using mostly FREE tools and dead-simple routines. Plus, how to make AI your research super-soldier.

If you're serious about making ads that don't just get seen but actually sell, this email is your new bible. Ignore this, and you're choosing to stay in the dark.

Here's the high-value intel we're deploying today:

• Why most ad research is a joke (and how to do it like a pro, fast).

• Your new "Spy Kit": Essential (and FREE!) tools that uncover competitor plays and customer desires.

• The 30-minute-a-week research habit that will put you lightyears ahead.

• An AI prompt that turns mountains of research into pure ad gold in minutes.

No more excuses. Let's get these insights.

🔍 The Big Idea: Stop Guessing, Start WINNING. Smart Research = Your Fastest Path to Ads That Convert.

Forget "research" as some boring, academic task. Think of it as your direct line to understanding exactly what makes your customers tick and what your competitors are really up to. This isn't about spending weeks on it. It's about using the right tools in a smart way to get powerful insights fast. And with AI, you can now process that information at lightning speed. This is how you stop wasting ad spend on shots in the dark and start hitting bullseyes.

🧱 The Framework: Your Research Arsenal & Weekly Attack Plan

Let's equip you for battle.

1. Your Starter "Spy Kit" (Mostly FREE & Lethally Effective!): You don’t need a massive budget. You need these:

• Meta Ad Library: Your Competitor's Playbook, WIDE OPEN. We've touched on this. Use it RELIGIOUSLY. See their current ads, what they're pushing, what messages they're testing. This is free, public intel most of your competition is too lazy to analyze properly.

• Google Trends: Your Crystal Ball for What People Want NOW. See if interest in your product category, or the problems your product solves, is rising or falling. Spot breakout search terms before they're common knowledge. This is how you ride waves, not get swamped by them.

• AnswerThePublic.com / https://www.google.com/search?q=AlsoAsked.com: Eavesdrop on Your Customers' Brains. These tools (with free daily searches) show you the exact questions people are typing into Google about your niche. These questions are PURE GOLD for ad angles, content ideas, and understanding deep-seated pain points.

• Reddit / Niche Forums: The Unfiltered TRUTH Your Competitors Ignore. Real people, real problems, real desires, raw language. Find subreddits or forums related to what you sell. Read what people are actually complaining about and wishing for. This is where you find the emotional triggers for your ads.

• Your OWN Customer Feedback: The Goldmine Under Your Nose. Reviews, survey answers, support ticket questions. Your existing customers are TELLING you what they love and hate. Don't ignore it! (Remember Module 2?)

2. Your "Weekly Intel Drop" (Making Research a Non-Negotiable Habit): This isn't a "when I have time" thing. This is a "must-do to win" thing.

• Laser Focus: Don't try to boil the ocean. Action: Pick ONE tool and ONE research question per week. (e.g., "This week: What are 3 new ad angles Competitor X is testing in the Meta Ad Library?" or "This week: What are the top 5 questions about 'sustainable pet food' on AnswerThePublic?").

• Schedule It Like a Sales Call: Block out just 30-60 minutes per week. That’s it. This focused time will yield more than hours of random Browse.

• Your "War Room" for Insights: Create a simple digital space (Google Doc, Notion, Trello board) where you dump every interesting ad screenshot, customer quote, competitor message, or trend you find. Title it "Ad Gold." Review it before any campaign.

3. AI as Your Research Analyst (Your UNFAIR Advantage): You find the raw data; AI makes sense of it at warp speed.

• Instant Summaries: Got a long forum thread or a dense competitor blog post? AI summarizes it into actionable bullet points in seconds.

• Theme Detection: Pasted in 50 customer reviews? AI groups them by common pain points or praises.

• Angle Generation from Research: Feed AI your research notes and ask it to brainstorm ad angles.

🧠 Real-Life Application: Your Mission THIS WEEK (No Excuses!)

1. Choose ONE tool from the "Spy Kit" list above RIGHT NOW.

2. Dedicate 20 minutes TODAY or TOMORROW to explore it for your business.

   • Example: Go to AnswerThePublic.com. Type in the BIGGEST PROBLEM your product solves (e.g., "how to stop procrastinating," "relief for dry skin," "easy healthy meals"). Look at the "Questions" visual.

3. Find ONE question people are asking that genuinely surprises you or gives you an "aha!" moment.

4. Ask yourself: "How can my next ad directly answer THIS question and present my product as the solution?" Boom. That's an ad angle born from real data.

🧰 Bonus: AI Prompt to Instantly Summarize ANY Research Text!

You've found a juicy forum discussion or a competitor's article. Don't spend an hour reading it. Let AI do the heavy lifting. The Prompt:

ACT AS A STRATEGIC INSIGHTS ANALYST.
I've found some text while researching for my business that sells [Your Product Type, e.g., "customizable phone cases"].
The text is from [Source, e.g., "a Reddit thread about phone protection" or "an article on the latest mobile accessory trends"].

MY GOAL: Quickly understand the most important takeaways for my ad strategy.

TEXT TO ANALYZE:
[Paste the raw text here - can be several paragraphs]

YOUR TASK: Read this text and give me a brutally concise summary:
1.  **Headline News (1 sentence):** What's the absolute main point of this text?
2.  **Top 3-4 "Gold Nuggets":** What are the most surprising, interesting, or actionable ideas/facts/opinions in this text that I could use to make my ads for [Your Product Type] better or more relevant?
3.  **Hidden Customer Language:** List 2-3 exact phrases or strong words used in the text that seem to capture a key customer feeling, problem, or desire.

Example AI Output (Based on hypothetical forum text about people frustrated with bulky phone cases that hide the phone's design):

• Headline News: People want phone cases that protect their phone well but still let them show off their phone's actual look.

• Top "Gold Nuggets":

  1. Many users feel current "protective" cases are too ugly and bulky.

  2. There's a strong desire for cases that offer good drop protection without looking like a brick.

  3. People often mention "yellowing" of clear cases as a major annoyance.

  4. "Slim but strong" is a key combination they're searching for.

• Hidden Customer Language: "Hate bulky cases," "shows off the phone's color," "actually protects," "doesn't turn yellow."

Now, imagine using THOSE PHRASES in your ads!

💣 VALUE BOMB (Do This In The Next 5 Minutes!)

Go to Google. Type: "site:reddit.com [your product category] 'I wish'" (e.g., "site:reddit.com coffee maker 'I wish'"). Read the first 5 results. You'll instantly see what features or solutions real people are actively wishing for. That's your next product improvement idea or ad angle, handed to you.

🛠 TACTICAL TIP (Execute This TODAY!)

1. Go to AnswerThePublic.com (you get a few free searches daily).

2. Type in the #1 PROBLEM your main product solves (e.g., "organic dog food for allergies," "time management for freelancers").

3. Look at the "Questions" section. Find ONE question that starts with "Why," "How," or "What."

4. Challenge: Draft a 15-second video ad script (just a few lines) that directly answers that question and positions your product as the answer. You now have a research-backed ad concept.

👋 Closing

Stop making ads based on whims and hunches. The data is out there, the tools are (mostly) free, and AI is ready to be your analytical powerhouse. Commit to becoming a research-driven advertiser, and you’ll leave your competitors wondering what hit them.

What's the ONE tool from today's list you are going to master first? Declare it! Hit reply.

This Friday, our AI Edition will show you even MORE advanced AI prompts to supercharge these research tools – like making AI analyze customer sentiment from forum threads or even summarize competitor product pages for their weaknesses. You don't want to miss these advanced tactics.

To the next one, Tomasz.

Free resource by Vibe9.co

1. Newsletter previous editions

2. Free course: Creative Strategy For Social Media Advertisers

3. AI Creative Strategist: Ask it anything related to creative strategy

4. CMO custom GPT by Vibe9 your ruthless, high-IQ CMO who diagnoses root problems, eliminates weak strategy, and delivers system-level marketing clarity with zero tolerance for fluff or laziness.

5. Prompt GOD mode by Vibe9.co turns basic prompts into detailed, high-quality instructions.

6. Prompt Master by Vibe9 rewrites your request into a clean, structured prompt using a proven template.

7. Prompts library (comming soon)