⛳️ Your Next Winning Ad Strategy? This AI Prompt Will Find It.

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AI-Powered Creative Briefs: Better Ads, Faster

Hey everyone, FRIDAY. Time for another tactical advantage.

On Monday, we forged the perfect creative brief, your treasure map for getting ads that don't suck. We learned that a clear, insightful brief is the single most important document in your entire creative process.

But what if the "treasure" could be in more than one location? What if your research points to two, or even three, potentially killer strategic directions? How do you know which one is the real winner?

You could spend weeks building out full campaigns for each strategy to test them. Or... you could use AI to draft multiple, strategy-driven creative briefs in about 90 seconds.

Today, I’m giving you the AI prompts to do just that. We're going beyond just writing a single brief. We're using AI to generate variations of your entire strategy so you can test which core idea hits hardest before you go all-in.

This is how you use AI for high-level strategy, not just low-level tasks.

Here’s the game-changing AI process we're deploying today:

• Why testing your strategy is a bigger lever than just testing your headlines.

• How to use AI to instantly create multiple, competing creative briefs from one set of notes.

• A copy-paste prompt that will make you an ad strategy testing machine.

Let's turn AI into your strategic co-pilot.

🔍 The Big Idea: Stop Just A/B Testing Creative – Start A/B Testing STRATEGY.

Think about this: You can A/B test a blue button vs. a red button and get a 5% lift. Or, you can A/B test a core strategic message built on a deep customer pain point vs. one built on a powerful customer desire. Finding the winning strategy can give you a 50%, 100%, or even 200% lift.

The problem is, creating full campaigns to test different strategies is slow and expensive. But what if it wasn't? AI allows you to rapidly draft distinct creative briefs for multiple strategic approaches. This lets you see which direction feels strongest and gives your creative team clearer, more diverse starting points for testing. It’s about using AI to stress-test your own thinking and find the most potent strategic foundation for your ads.

This is Module 8: Team Collaboration & Handoffs at a master level—using tools to make your strategic handoffs smarter and more effective.

🧱 The Framework: "Strategic A/B Briefing" – Finding Your Winning Pillar

The concept is simple but incredibly powerful. Instead of writing just one brief, you use AI to quickly generate two or more, keeping most of the information the same but changing ONE critical strategic pillar.

For example, from one set of research notes, you could generate:

• Brief A: The core strategic thrust is Pain-Point Focused. The "enemy" is the customer's biggest frustration. The key message is about eliminating that pain.

• Brief B: The core strategic thrust is Desire-Focused. The "enemy" is the thing holding the customer back from their dream. The key message is about achieving that dream state.

• Brief C (Advanced): The core strategic thrust is a Competitor Takedown. The "enemy" is the competitor's biggest weakness. The key message is about why you are the superior choice.

This allows you to test which fundamental motivation—running away from pain or running towards a desire—is more powerful for your audience.

🧠 Real-Life Application: De-Risk Your Big Campaigns

Before you pour thousands of dollars and weeks of work into a campaign built on a single strategic bet, you can use this method to get a much better feel for which direction has more potential. You can even have your creative team mock up simple, low-cost versions of ads based on the different briefs to see which one "feels" more powerful and gets better initial feedback. This is about making smarter bets with your time and money.

🧰 Bonus: Your AI "Strategic Brief Generator" Prompt!

This prompt is designed to take your raw research notes and turn them into two distinct, strategy-driven briefs ready for your creative team.

ACT AS A world-class Chief Strategy Officer & Creative Director.
I need to generate two distinct creative briefs from a single set of research notes to test two different strategic approaches.

MY RESEARCH NOTES:
* Product: 'ZenPod', a high-end, noise-canceling headphone for open-plan offices and commuting.
* Target Audience: Busy professionals who are constantly distracted by noise. They struggle to focus, feel their productivity is tanking, and crave a moment of peace to do deep work or just de-stress.
* Core Customer Quote We Found: "I'd pay anything to just have a 'mute button' for the world sometimes."
* Main Competitor: 'NoiseAway' headphones, which are cheaper but customers complain they feel flimsy and the battery life is poor.
* The Goal for This Campaign: Drive 1,000 sales of ZenPods via our website.
* The Offer: 15% Off + Free Carrying Case.

YOUR MISSION: Based on my notes, generate TWO complete, concise, and inspiring creative briefs.

**BRIEF A: The "Pain-Point Focused" Strategy**
* **The #1 Goal:**
* **Who We're Talking To:**
* **The 'Enemy' We Are Fighting:**
* **The ONE Thing They Must Believe:**
* **The Clear Offer:**
* **Key Tone of Voice Words:**

**BRIEF B: The "Competitor Takedown" Strategy**
* **The #1 Goal:**
* **Who We're Talking To:**
* **The 'Enemy' We Are Fighting:**
* **The ONE Thing They Must Believe:**
* **The Clear Offer:**
* **Key Tone of Voice Words:**

Ensure the 'Enemy' and 'ONE Thing They Must Believe' sections are clearly different for each brief, reflecting the chosen strategy.

Example AI Output:

BRIEF A: The "Pain-Point Focused" Strategy

• The #1 Goal: Drive 1,000 sales of ZenPods via our website.

• Who We're Talking To: Busy professionals whose focus and productivity are being destroyed by constant office and commute noise.

• The 'Enemy' We Are Fighting: Distraction. The constant barrage of noise that shatters deep work and creates stress.

• The ONE Thing They Must Believe: ZenPods are my personal "mute button" for the world, giving me the peace I need to focus and excel.

• The Clear Offer: 15% Off Your ZenPods + a Free Premium Carrying Case.

• Key Tone of Voice Words: Calm, Empowering, Focused.

BRIEF B: The "Competitor Takedown" Strategy

• The #1 Goal: Drive 1,000 sales of ZenPods via our website.

• Who We're Talking To: Busy professionals who have been let down by cheap, unreliable noise-canceling headphones in the past.

• The 'Enemy' We Are Fighting: Flimsy, short-lived tech. The frustration of headphones that break or die when you need them most.

• The ONE Thing They Must Believe: ZenPods are a premium, long-lasting investment in quality sound and all-day reliability, unlike other flimsy options.

• The Clear Offer: 15% Off Your ZenPods + a Free Premium Carrying Case.

• Key Tone of Voice Words: Confident, Superior, Assured.

THE 1% SYSTEM: The "Brief-in-a-Box" – Turning Smart Prompts into a Team-Wide Workflow

Doing this AI process once makes you smart. Building a system so your entire team can do it effortlessly makes you dominant. The top 1% don't just keep good prompts in their notes; they build a "Brief-in-a-Box."

This is a standardized, shareable template (in a Google Doc, Notion, or a custom GPT) that contains the exact prompts from today's newsletter. It has clear "[FILL IN THE BLANK]" sections for raw research notes.

Why this is a 1% move:

1. Speed & Consistency: Any team member can grab the "box," paste their research notes, and generate high-quality strategic brief variations in under 5 minutes, every single time. It standardizes excellence.

2. Scalability: It empowers junior marketers or copywriters to use a senior-level strategic framework, elevating the entire team's output.

3. Frees Up Brainpower: By systemizing the generation of briefs, it frees up senior strategists to focus on analyzing the results of the tests and planning the next strategic move.

Top 1% pros don't just use smart prompts; they build smart systems that make their whole team faster and more strategic.

💣 VALUE BOMB (A Killer AI Briefing Hack!)

Want to really stress-test your strategy? Use this mini-prompt with your AI: "Act as my most cynical, skeptical target customer. Read this creative brief [paste your draft brief here] and tell me all the reasons you DON'T believe it or why it wouldn't make you buy." AI will instantly poke holes in your logic and highlight potential objections you need to address in your creative.

🛠 TACTICAL TIP (Do This For Your Next Campaign!)

1. Gather your raw notes for your very next campaign. Don't polish them.

2. Use the main AI prompt from today to generate TWO strategic brief variations (e.g., Pain-Point vs. Desire-Focused).

3. Read both briefs. Which strategic direction feels more powerful and gives you more exciting creative ideas?

4. You've just used AI to clarify your own strategic thinking in under 5 minutes. Now you can move forward with more confidence.

To the next one, Tomasz.

Free resource by Vibe9.co

1. Newsletter previous editions

2. Free course: Creative Strategy For Social Media Advertisers

3. AI Creative Strategist: Ask it anything related to creative strategy

4. CMO custom GPT by Vibe9 your ruthless, high-IQ CMO who diagnoses root problems, eliminates weak strategy, and delivers system-level marketing clarity with zero tolerance for fluff or laziness.

5. Prompt GOD mode by Vibe9.co turns basic prompts into detailed, high-quality instructions.

6. Prompt Master by Vibe9 rewrites your request into a clean, structured prompt using a proven template.

7. Prompts library (comming soon)