Your Next Winning Ad Is Already Written

Hey everyone,

Stuck in that all-too-familiar loop of trying to dream up the next killer ad creative? It’s a challenge we all face. But what if the "big idea" you're searching for isn't something you need to invent from scratch?

I recently put together a video walking through exactly how your best ad concepts might already be out there, hidden in plain sight, just waiting to be uncovered. It’s all about deep research into what your customers are already saying.

This isn't about guesswork; it's about a systematic approach to finding and using the authentic language that truly resonates.

🔍 The Big Idea (from the video you don't want to miss!)

In this Loom video, I dive deep into a core concept: your next winning ad is already written – by your customers. I explain why shifting from "brand language" (which often falls flat) to genuine "customer language" is the key to creating ads that are more convincing, authentic, and ultimately, more effective.

💡 Quick Highlights from the Video – What You'll Discover:

If you're tired of ads that don't perform, the video breaks down:

• The "Creative Secret Sauce": It’s hidden in customer reviews, testimonials, and comments. I show how mining this data gives you better hooks and angles.

• Why "Pretty Ads" Aren't Enough: We explore moving beyond just polished visuals to include "ugly ads" that use real customer language, which can be incredibly powerful.

• The Deep Research Advantage: Learn how systematic research turns customer language into a creative advantage, so you're not just gambling on hooks.

• Answering Key Questions: Deep research helps uncover what your customers really want, their objections, and what makes them proud of a purchase.

• The "Gathre" Brand Example: I walk through a practical example of how to identify customer patterns (like mess stress, price concerns, and status desires for a playmat brand) and turn them into concrete ad messaging pillars like "Chaos to Calm" or "Cool Status."

• The Power of Verbatim: A crucial point I emphasize is using customer language exactly as you find it. No re-editing, no "making it better."

• The Research Pyramid: I outline where to find this goldmine of customer language – from your own product reviews and customer service tickets to social media comments and forums like Reddit.

• Tools to Accelerate Research: See how AI tools like ChatGPT/Perplexity and specific platforms like Vibe9 (for scraping Instagram comments) can speed up your data gathering and analysis.

🎬 Watch the Full Video to See How Deep Research Enhances Creative Strategy

This summary just scratches the surface!

To truly understand how to transform your creative strategy, see the step-by-step process in action, and get the full context behind these insights (including the detailed Gathre brand breakdown and tool demonstrations), I highly encourage you to watch the full video presentation.

You'll learn not just the what and why, but also the how of implementing deep customer research to find those ad angles that genuinely connect and convert.

➡️ Watch the full video here: 

✨ Wrapping Up

Stop racking your brain for ad ideas in a vacuum. The insights you need are often already there, directly from the source – your customers. This approach of deep research can truly revolutionize how you develop your creative strategy.

I’m confident that the methods discussed in the video will give you a fresh perspective and actionable steps to enhance your ad performance.

After you watch the video, I'd love to hear your thoughts or any questions you have. Just hit reply!

To the next one, Tomasz.