Your Customers' Words = Your Best Ads (Use AI!)

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AI That Listens: Simple Prompts for Analyzing Customer Reviews

Hey everyone, Happy Friday! You know, your customers are leaving clues all over the place – especially in their reviews. These little notes are packed with ideas for your ads, telling you exactly what they love, what bugs them, and what they wish for.

But who has time to read hundreds of reviews and try to make sense of it all? It can feel like looking for a needle in a haystack!

That's where our friendly AI tools come in. They can help us "listen" to many customers at once and quickly pick out the important bits. Today, we're diving into some super simple AI prompts that turn customer reviews into ad ideas.

Here’s what we’ll cover:

• Why customer reviews are like a treasure map for ad ideas.

• A simple copy-paste AI prompt to find customer pains, wishes, and their exact words.

• How to use what AI tells you to make ads that really connect.

Let’s teach our AI to be a good listener!

🔍 The Big Idea: Your Customers Tell You What to Say!

Think about it – when customers write reviews, they're using their own words to talk about their problems (we call these pain points) and what they hope your product will do for them (their desired outcomes). They're also using specific words and phrases over and over. If you can find these, you've struck gold for your ad copy! AI can speed this up a LOT.

This week, we’re in Module 2: Customer Research, and learning to understand our customers deeply is the main goal. Reviews are a direct line into their thoughts.

🧱 The Framework: What We Want AI to Find

When we give customer reviews to an AI, we’re mainly looking for three things:

1. Common Pain Points: What problems, frustrations, or annoyances are many customers mentioning before they used your product or a similar one? (e.g., "My back always hurt," "I could never find X," "It was so complicated.")

2. Common Desired Outcomes: What good results or solutions are they hoping for? What do they want to achieve? (e.g., "I just want to be comfortable," "I need something easy to use," "I hope to save time.")

3. Frequently Used Phrases (Their Exact Words!): How do customers naturally talk about these pains and desires? These are often called "Voice of Customer" or VoC phrases. (e.g., "game-changer," "total lifesaver," "finally found it.")

Once AI helps us spot these, we can use them to make our ads speak directly to new customers who feel the same way.

🧠 Real-Life Application: From Reviews to Ad Ideas

It's pretty straightforward:

1. Gather Your Reviews: Copy and paste reviews from your website, online stores (like Amazon or Etsy), social media comments, or survey answers. The more, the better, but even 10-20 can give you good clues.

2. Use the AI Prompt Below: Feed these reviews into an AI tool (like ChatGPT, Claude, Gemini, etc.).

3. Get Your Insights: The AI will give you lists of pain points, desired outcomes, and common phrases.

4. Use Them! These insights can help you:

   • Write ad headlines and body copy.

   • Come up with new ad angles.

   • Even get ideas for improving your product!

🧰 Bonus: Your AI Review Analyzer Prompt!

Here’s a prompt you can copy and paste. Just add your customer reviews where it says! I am using o3 model in Chat GPT.

I want you to act as a top-tier customer research strategist. I will provide a list of customer reviews for a product. Read through all the reviews carefully and then provide clear, actionable insights in the following structure:

1. Top Pain Points (3–5): What are the most frequent problems, frustrations, or unmet expectations customers mention? Focus on repeated themes or emotionally loaded complaints. Write each in 1–2 short, clear sentences.

2. Top Desired Outcomes (3–5): What are the key results, benefits, or positive outcomes that customers are trying to achieve with this product? Summarize each clearly in 1–2 sentences. Think about what success looks like from their perspective.

3. Frequently Used Words or Phrases (5–7): What words or short phrases do customers repeat often when discussing pain points or goals? Include direct quotes or very close paraphrases (e.g., “hard to use,” “saves time,” “worth the price”).

- Write clearly, avoid jargon, and format your response with bullet points. Your goal is to uncover insights that can help a product or marketing team make better decisions.

- I’ll paste the reviews below, one per line or numbered. Please wait for the reviews before analyzing.

Example: Let's say we sell a "Super Comfy Office Chair."

Example Input (Reviews pasted into the prompt):

• "My back used to KILL ME after a few hours at my desk, but this chair has been a lifesaver! I can finally work all day without my back aching."

• "I really wanted an office chair that looked good in my study but also helped my posture. This one does both! Plus, the setup was surprisingly easy."

• "Sitting for 8 hours straight for my job is tough. This chair makes it so much more bearable. The lumbar support is fantastic. I just wish it came in a nice blue color."

• "Finally, no more back pain during those long Zoom meetings! I just want to feel comfortable and focused when I'm working, and this chair helps."

• "Was tired of cheap chairs that fell apart. This one feels sturdy. My main goal was to stop the constant ache in my lower back, and so far, so good!"

Example AI Output (What the AI might tell you):

Top Pain Points

• Persistent back or lower-back pain after a few hours of sitting.

• Discomfort during extended work sessions (8-hour days, long Zoom meetings).

• Frustration with flimsy, cheap chairs that break or “fall apart.”

• Limited color or style options that don’t fit users’ workspace aesthetics.

Top Desired Outcomes

• Sit through a full workday pain-free and without back ache.

• Reliable lumbar support that actively improves posture.

• All-day comfort and focus, even in marathon meetings or shifts.

• A chair that looks good in a home office and feels sturdy and well-built.

• Quick, straightforward assembly with minimal effort.

Frequently Used Words or Phrases

• “back pain”

• “lower back”

• “lumbar support”

• “comfortable” / “comfort”

• “sturdy”

• “8 hours” / “long Zoom meetings”

• “looks good”

See how useful that is? Now you have real customer language and ideas to use!

💣 Value Bomb (Quick Win!)

Take the top 3 "Frequently Used Phrases" or “Top Desired Outcomes” your AI finds from your own reviews. Try using those exact phrases in your next ad headline or the first line of your ad copy. See if using your customers' real words makes a difference!

🛠 Tactical Tip (Try This Ad Idea!)

Create an ad that leads with one of the major Pain Points the AI identified.

• Headline Idea: "Tired of [Insert Common Pain Point Found by AI]?"

• Body Copy Idea: "Our [Your Product Name] helps you [Insert Common Desired Outcome Found by AI] because it has [Key Feature]. Finally, you can [Repeat Desired Outcome in different words]!"

This connects with people who have that exact problem right away.

👋 Closing

Isn't it cool how AI can help us listen better and faster? By understanding your customers' exact pains, wishes, and words, you can make ads that truly speak their language.

Give these prompts a try with your own customer reviews this week. I’d love to hear if you discover any "aha!" moments! What’s the most surprising thing you learned?

Next week, for our Monday Strategy edition, we’ll shift from listening to your customers to doing a bit of detective work on your competitors. Get your spyglass ready!

To the next one, Tomasz.