This Prompt Turns Features into Winning Ad Angles

Writer’s Block? Steal This AI Formula

Author

Tomasz Vibe9.co
April 11, 2025

Did you know I post daily content outside this newsletter? Yep, it's all here 👉 https://vibe9.beehiiv.com/ Now that you know... no excuses 😉 Go check it out!

Product Research to Ad Angles - Instantly

👋 Hey friends,

Let me guess:
You know the product inside-out.
You’ve got the spec sheet.
You’ve got the reviews.
But when it’s time to write an actual angle for Meta… your doc is blank.

Here’s what I’ve learned: even with the best research, most people get stuck in translation - turning those insights into scroll-stopping messaging.

So this week’s AI drop gives you a plug-and-play system to go:

Product Facts → Emotional Benefits → Ad Angles.

This is how to prompt AI like a creative strategist, not a copy intern.

🔍 Core Prompting Principle

Ad angles come from tension.
The best angles are rooted in a before vs. after, a problem vs. solution, or an undervalued truth. Your AI prompt should always force the model to think in that framing.

🧱 Prompt Formula:

The “Feature → Pain → Benefit → Belief Shift” Prompt

You are a Meta ad creative strategist. 

Your job is to turn product features into emotionally resonant ad angles that drive conversions. 

Product: [Insert product] 

Top 3 Features: [Feature 1, Feature 2, Feature 3] 

Target audience: 

[Who is this for? 
What’s frustrating them?] 

Tone: [Conversational, bold, funny, serious, etc.] 

Instructions: 
- Identify 3 common customer frustrations or frictions related to the product 
- For each one, create a short “problem → benefit → belief shift” angle 
- Format each as a hook + one-liner angle + CTA idea 

Your copywriting knowledge base is these and only these books: "Breakthrough Advertising" by Eugene Schwartz, "The Adweek Copywriting Handbook" by Joseph Sugarman, "Made to Stick" by Chip & Dan Heath, "Great Leads" by Michael Masterson & John Forde, "Ca$hvertising" by Drew Eric Whitman, "Influence: The Psychology of Persuasion" by Robert Cialdini, and Everybody Writes" by Ann Handley

🧠 Why it works:

It forces the model to think like a human strategist - not just spit out generic copy.

✍️ Example Output:

Product: Standing Desk Converter
Features: Easy height adjustment, fits small desks, durable build
Audience: Remote workers in cramped apartments
Tone: Conversion focused

Frustration 1: “I don’t have space for a full standing desk.”

📌 Hook: "No room for a standing desk? You don’t need one."

💡 Angle:

Problem → Cramped workspaces feel impossible to upgrade.

Benefit → This compact converter fits even tiny desks so you can stand and stretch without sacrificing space.

Belief Shift → You don’t need a big home office to feel like a professional.

🛒 CTA Idea: “Turn your table into a productivity zone - without rearranging your life.”

Frustration 2: “Adjusting the height is a hassle.”

📌 Hook: "From sit to stand in seconds - without the struggle."

💡 Angle:

Problem → Flimsy setups make adjusting heights feel like a workout.

Benefit → Smooth-glide adjustments let you switch positions instantly, no tools or force needed.

Belief Shift → Standing desks don’t have to be frustrating to use.

🛒 CTA Idea: “Upgrade your workflow with zero effort. Try it today.”

Frustration 3: “Cheap products wear out fast.”

📌 Hook: "You only buy it once - because it’s built to last."

💡 Angle:

Problem → Flimsy converters wobble, squeak, or break within months.

Benefit → This desk is engineered for daily wear-and-tear with rock-solid durability.

Belief Shift → Investing in one quality piece saves time, money, and sanity.

🛒 CTA Idea: “Make this the last desk converter you’ll ever need.”

🛠 Tactical Tip

Run the same prompt 3x with different audience targets. Example:

  1. College students

  2. Remote-working parents

  3. Creative freelancers

Watch how the angle shifts. You’ll get instant insight into positioning variants to test.

💣 Value Bomb

📌 Better inputs = smarter AI.
The more you load your prompt with real language from reviews, the more the outputs feel customer-native. Try pasting in 2–3 verbatim customer quotes and watch the tone shift. It’s 🔥.

I would use Vibe9’s Comments Downloader to grab customer language from Instagram Reels in your niche - then plug those into your AI prompts for authentic, voice-of-customer inputs. Makes your angles feel like they were written by your audience.

👋 Wrap-Up

This prompt is a workhorse. Use it every time you need to go from research → real ad copy.

Next Friday, we’ll break down creative prompts for Problem-Aware vs. Solution-Aware audiences (trust me, that shift changes everything).


Drop me your best AI-generated angle from this prompt.
I’ll feature my favorite one in the next issue. 👀

Hit reply. Let’s jam.

To the next one, Tomasz

Reply

or to participate.