⛳️ The REAL Reason People Buy (This AI Prompt Reveals All) 🤫

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"Jobs to Be Done" AI Prompts for Deeper Customer Insights.

Here’s the AI-powered tactical advantage we're deploying today:

• How to make AI do the heavy lifting of JTBD analysis.

• A single, powerful prompt that deconstructs customer feedback into the Four Forces.

• How the prompt then generates specific, ready-to-test ad headlines for each of the Four Forces.

Stop theorizing about customer motivation. Let's get AI to show us the way, then write the ads for us.

🔍 The Big Idea: AI as Your On-Demand Customer Psychologist & Copywriter

Your customer feedback (interviews, surveys, reviews) is filled with clues about the real "Job" they hired your product for. But these clues are messy and hidden in stories. Instead of you spending days trying to find the patterns, you can command AI to read it all and diagnose the deep motivations in minutes.

This is the ultimate shortcut for Module 2: Customer Research. We're using AI to analyze real customer language and immediately translate those deep psychological drivers into creative that connects on a whole other level.

🧱 The Framework: The AI-Powered JTBD Workflow

The process is brutally efficient:

1. Gather Your Raw Data: Get your hands on real customer feedback. Transcripts from interviews, answers from open-ended survey questions, or just a bunch of detailed online reviews.

2. Deploy the "JTBD Deconstruction" Prompt: Feed this raw text into the powerful AI prompt below.

3. Receive Your Strategic Blueprint: AI will hand you back a clean, organized analysis that identifies the core "Job," outlines the Four Forces with supporting evidence, and gives you a set of headlines.

4. Launch & Test: You now have a batch of strategically-sound ad headlines, each targeting a specific psychological driver, ready to be tested.

🧠 Real-Life Application: From a Week of Analysis to 10 Minutes of Action

Think about the speed this gives you. A task that might take a researcher a full week—synthesizing interview notes into strategic pillars—can now be done in under 10 minutes. This means you can test more fundamental ideas, faster. You can analyze customer feedback every month, not just every year, keeping your finger on the pulse of why your customers are really hiring you.

🧰 Bonus: The "JTBD Deconstruction & Ad Copy" AI Prompt!

This is the powerhouse. It takes raw customer feedback and turns it into a strategic analysis and ready-to-use ad creative.

Act as a seasoned market researcher and copywriter, specializing in the Jobs to Be Done (JTBD) framework.

I will provide you with a product description and a collection of raw customer feedback (reviews, interview snippets, etc.).

**THE STRATEGIC INPUT:**

* **My Product:** [e.g., "The 'Guardian' Smart Home Security Camera"]
* **Raw Customer Feedback:**
    * [Paste your raw customer feedback here. The more, the better. Put each new piece of feedback on a new line. For example:
    * "I used to worry constantly about my house when we went on vacation. Now I can just check the app and feel at ease."
    * "The main reason I got this was after a neighbor's car was broken into. It just made me feel unsafe."
    * "I was afraid it would be super technical to install, but I had it running in 10 minutes."
    * "Before this, I'd just hope for the best. Now I have peace of mind. It's not just about security; it's about not having to worry."
    * "I wanted to see what my dog gets up to during the day, this is perfect!"]

**YOUR MISSION:**
Based ONLY on the provided feedback, perform a complete JTBD analysis and then generate ad copy:

**Part 1: JTBD Analysis**
1.  **The "Job":** What is the primary "Job" the customer is hiring this product to do? (Focus on the progress they want to make in their life).
2.  **The Four Forces:** Extract the four forces of progress. For each force, include a supporting quote from the feedback.
    * **Push of the Situation:** (The pain/struggle they are escaping)
    * **Pull of the New Solution:** (The appeal/dream of the new solution)
    * **Anxiety of the New:** (Fears or worries about the new solution)
    * **Habit of the Present:** (Their old, 'good enough' way of doing things)

**Part 2: Ad Copy Generation**
Generate TWO distinct, hard-hitting ad headlines for EACH of the Four Forces, designed to manipulate that specific force.

Present the final output clearly.

Example AI Output (for the security camera):

Part 1: JTBD Analysis

1. The "Job": To eliminate the anxiety of being away from home and gain the peace of mind that comes from feeling connected and secure.

2. The Four Forces:

   • Push: The feeling of being unsafe or worried after an incident like a neighbor's break-in. Quote: "The main reason I got this was after a neighbor's car was broken into."

   • Pull: The desire for peace of mind and the ability to feel connected to home from anywhere. Quote: "Now I can just check the app and feel at ease."

   • Anxiety: The fear that a smart security camera will be too complicated to install and use. Quote: "I was afraid it would be super technical to install..."

   • Habit: Simply "hoping for the best" and not having any security system in place. Quote: "Before this, I'd just hope for the best."

Part 2: Ad Copy Generation

• To Amplify the PUSH (Focus on the PAIN):

  1. That Unsafe Feeling is Real. It's Time for Security.

  2. Don't Wait For a "What If." Protect Your Home Now.

• To Amplify the PULL (Focus on the DREAM):

  1. True Peace of Mind is Just One Tap Away.

  2. Your Home, In Your Hand, From Anywhere.

• To Minimize ANXIETY (Focus on Overcoming FEAR):

  1. Security So Simple, It's Set Up in 10 Minutes.

  2. No Tech Skills? No Problem. Just Plug and Protect.

• To Overcome HABIT (Focus on Making the SWITCH EASY):

  1. "Hoping for the Best" Isn't a Security Plan.

  2. Stop Worrying. Start Seeing. It's That Easy.

Matching the Force to the Format

Having headlines for each of the Four Forces is a massive advantage. The top 1% immediately translate this messaging strategy into a creative execution plan by matching each psychological force to the ad format that delivers it most powerfully.

ACTION: Add this final instruction to the main AI prompt from today's newsletter:

**Part 3: Ad Format Recommendations**
For each of the Four Forces, recommend the most effective Meta ad format (Single Image, Video, or Carousel) to deliver the headlines you generated. Briefly explain your reasoning.

Example AI Output:

• For PUSH (Pain) Headlines: "Recommend Video. A fast-paced video hook showing the user's frustration is the most visceral way to make the pain feel real and urgent."

• For PULL (Dream) Headlines: "Recommend Carousel. Use the cards to tell a story of the transformation, showing different aspects of the dream life your product enables."

• For ANXIETY (Fear) Headlines: "Recommend Static Image with Text Overlay. Use a clear graphic to showcase your money-back guarantee or a powerful testimonial to build trust and overcome skepticism directly."

• For HABIT (Inertia) Headlines: "Recommend Short Demo Video. A quick screen recording or demo showing how easy your 'one-click import' or '5-minute setup' is will most effectively prove that switching is painless."

This gives your creative team not just what to say, but a strategic starting point for how to show it, dramatically increasing the speed and effectiveness of your ad production.

💣 VALUE BOMB (Instant Insights from Video Reviews!)

Found a long YouTube video review of your product or a competitor's? Don't have time to watch the whole thing? Use a free online tool to grab the video's transcript. Then, dump that entire script into today's JTBD prompt. You'll get a deep psychological analysis from a single, detailed customer story in minutes.

🛠 TACTICAL TIP (Do This Before Monday Morning!)

1. This weekend, go find 5-10 detailed online reviews for your product (or your closest competitor's if you're new).

2. Copy and paste them into the "JTBD Deconstruction & Ad Copy" prompt.

3. Run it.

4. You will now have 8 new, strategically-sound ad headlines to bring to your Monday morning meeting. This is a non-negotiable action item if you're serious about this.

To the next one, Tomasz.

Free resource by Vibe9.co

1. Newsletter previous editions

2. Free course: Creative Strategy For Social Media Advertisers

3. AI Creative Strategist: Ask it anything related to creative strategy. Check our AI-creative strategist in action below.

   

1. CMO custom GPT by Vibe9 your ruthless, high-IQ CMO who diagnoses root problems, eliminates weak strategy, and delivers system-level marketing clarity with zero tolerance for fluff or laziness.

2. Prompt Master by Vibe9 rewrites your request into a clean, structured prompt using a proven template.

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