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⛳️ The "Offer Stacking" AI Prompts That Print Value
Let AI Build Your Irresistible Offer Stack [AI Prompting, Edition #016]

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AI for Building Your "Offer Stack"
Hey everyone, Happy Friday.
On Monday, we laid out the strategic framework for building an "Offer Stack"—a layered offer so packed with value that customers feel stupid saying no. We learned that the secret to driving sales without deep discounts is to make the value of your package dwarf its price.
But knowing the strategy is one thing. The real challenge is the creative part: What bonuses should I add? What's the strongest guarantee I can offer? How do I write the copy to present it all? This is where most people get stuck.
Not us. Today, we put that theory on steroids with AI.
I’m giving you the specific, copy-paste prompts that will serve as your Chief Offer Officer. You'll use AI to brainstorm dozens of high-value bonuses, craft iron-clad, risk-reversing guarantees, and even write the landing page copy that sells the entire stack.
Here’s the AI offer-building toolkit we're deploying today:
How to use AI as your brainstorming partner to break through creative blocks.
A prompt to generate a list of high-perceived-value bonuses, including "Future-Pacing" ones.
A prompt to write powerful, trust-building guarantee copy.
A final prompt to assemble and write the "Value Stack" for your landing page.
Let's build an offer your competition can't touch.
🔍 The Big Idea: AI as Your Chief Offer Officer
The biggest bottleneck in creating a killer offer stack isn't strategy; it's a lack of fresh ideas. You know you need bonuses and a guarantee, but coming up with compelling ones can feel like staring at a blank wall.
This is the perfect job for AI. You can command it to be your creative partner, instantly generating a massive list of possibilities for you to curate, edit, and select from. It un-sticks your brain and turns a daunting creative task into a simple process of selection. This is how you use AI to systematize creativity and build better offers, faster.
🧰 Your "Offer Stack" AI Prompt Arsenal
Here are three distinct prompts designed to build your offer from the ground up.
Prompt 1: The "High-Value Bonus" Generator
This prompt helps you brainstorm a list of bonuses that your customers will actually want.
Act as a world-class marketing strategist, specializing in creating high-perceived-value offers.
My product is [e.g., "a high-end, professional yoga mat"].
My target audience is [e.g., "dedicated yoga practitioners who practice at home and want to deepen their skills"].
Their primary desired outcome is [e.g., "to improve their practice, find more consistency, and create a peaceful, dedicated yoga space at home"].
YOUR TASK:
Brainstorm a list of 10 potential bonuses to add to my offer stack. Include ideas from these three categories:
1. **Digital Bonuses:** (e.g., e-books, video guides, checklists)
2. **Community Bonuses:** (e.g., access to a private group, a live Q&A session)
3. **"Future-Pacing" Bonuses:** (Bonuses that solve the problem the customer will have *after* they've successfully used my product. For this audience, maybe a guide on 'Advanced Poses' or 'Starting a Meditation Practice.')
Prompt 2: The "Risk Reversal" Scripter
This prompt helps you craft a guarantee that vaporizes customer fear.
Act as a conversion copywriter who is an expert in customer psychology and risk reversal.
My product is [e.g., "a high-ticket online course on public speaking"].
The customer's biggest fear/anxiety before purchasing is [e.g., "What if I do the whole course and I'm still terrified of speaking? What if it just doesn't work for me specifically?"].
YOUR TASK:
1. Generate three distinct guarantee concepts. Give each one a powerful, benefit-driven name.
* A standard 30-day money-back guarantee.
* A stronger, results-based guarantee.
* A "Godfather" guarantee that is almost impossible to say no to.
2. For the strongest option, write the actual short-form copy (2-3 sentences) we could use on our landing page.
Prompt 3: The "Value Stack" Copywriter
This prompt takes all your chosen elements and writes the final landing page copy.
Act as a direct response copywriter. Your job is to make an offer look incredibly valuable by "stacking" its components.
Here are the components of my offer:
* **Core Product:** [e.g., "The 'Apex Focus' 60-Day Supply"]
* **Bonus 1:** [e.g., "The 30-Day Productivity Blueprint E-book"]
* **Bonus 2:** [e.g., "The 'Apex' Branded Focus Journal"]
* **Guarantee:** [e.g., "Our 60-Day 'Laser Focus or It's Free' Guarantee"]
* **The Price:** [e.g., "$49"]
YOUR TASK:
Write the "Value Build" or "Offer Stack" copy for my landing page.
1. Start with a clear headline like "Here's Everything You Get Today:"
2. List each item (core product and bonuses) as a bullet point.
3. Assign a credible perceived dollar value to each item.
4. Calculate and display the "Total Value."
5. Dramatically reveal "Your Price Today."
💣 VALUE BOMB (How to Price Your Bonuses!)
Struggling to assign a credible dollar value to a digital bonus like an e-book or a guide? Ask AI: "Act as a marketing expert. What is a realistic price and perceived value for a 30-page e-book titled '[Your E-book Title]' sold to an audience of [Your Audience]? Provide a justification." AI will give you a believable number to use in your value stack, making your offer more concrete and persuasive.
The "Dynamic Offer Stack" – Matching Your Offer to the Audience Temperature
Creating one incredible offer stack is a massive win. The top 1% know that a truly unstoppable strategy involves creating different offer stacks for different types of customers. The bonus that convinces a complete stranger (cold traffic) is different from the one that pushes a long-time follower over the edge (hot traffic).
This is about personalizing your value proposition at scale. AI makes this trivially easy.
The "Dynamic Offer Stack" AI Prompt:
Act as a master conversion strategist and direct response expert. My goal is to create different offer stacks for my product that are tailored to the visitor's traffic temperature.
**My Product:** [e.g., "The 'Creator Pro' video editing software"]
**My Target Audience:** [e.g., "Aspiring YouTubers and content creators"]
**YOUR TASK:**
Generate three distinct "Offer Stacks." For each stack, brainstorm TWO specific, high-value bonuses and recommend the most effective type of guarantee, tailored to the audience's mindset at that stage.
**1. Offer Stack for COLD Traffic (Problem-Aware, but new to our brand):**
* **Mindset:** Skeptical, needs education and trust.
* **Bonus Ideas:**
* **Guarantee Type:**
**2. Offer Stack for WARM Traffic (Solution-Aware, comparing options):**
* **Mindset:** Considering us, but needs proof we are the best choice.
* **Bonus Ideas:**
* **Guarantee Type:**
**3. Offer Stack for HOT Traffic (Product-Aware, needs a final nudge):**
* **Mindset:** Close to buying, but procrastinating. Needs urgency.
* **Bonus Ideas:**
* **Guarantee Type:**
Why This Is a Game-Changer: This prompt gives you a strategic blueprint for your entire funnel.
You can now create a landing page specifically for your cold traffic ads featuring the "Cold" offer stack, which might include educational bonuses like "The YouTuber's Quick Start Guide."
Your retargeting ads for website visitors can lead to a page with the "Warm" offer stack, featuring social proof bonuses like "Access to our Private Creator Community."
Your cart abandonment emails can feature the "Hot" offer stack, adding a limited-time "Fast Action" bonus like "Free 'Viral Video' Title Templates" to get them to buy now.
You stop making one offer and hoping it works for everyone. You start serving the perfect, psychologically-tuned offer to the right person at the right time, dramatically increasing your conversion rates.
🛠 TACTICAL TIP (Create a Bonus This Weekend!)
Run the "High-Value Bonus" Generator prompt (Prompt 1) for your main product.
Look at the list of digital bonuses. Pick the ONE that seems easiest and fastest to create (e.g., a simple "Top 10 Mistakes" checklist or a "Quick Start Guide").
Create that PDF this weekend. It might only take you an hour.
You have now officially and instantly increased the perceived value of your offer. Add it to your product page on Monday.
To the next one, Tomasz.
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