The Hidden Power of Product Research

👋 Hey crew, I’ve been thinking about how many ads fail before they even start — not because the hook is weak or the edit sucks, but because the research never hit deep enough.

Most media buyers and creative strategists rush to script without truly understanding what makes the product valuable to a customer. The result? Generic messaging. Flimsy angles. Forgettable ads.

So this week, we’re starting at the root: how to extract winning creative angles directly from product research.

Inside:

• The #1 mistake marketers make with product research

• A proven framework to find hidden value props

• How to turn features into thumb-stopping angles

• A checklist + AI prompt to test this today

Let’s go 👇