[short post] Prompting is the new copywriting.

Here’s the exact structure to get on-brand, high-converting Meta ad copy in under 90 seconds 👇

Most media buyers use ChatGPT like this “Write a Facebook ad for my product.”🚫 

You’ll get garbage. Why? Because AI is only as good as the instructions you give it.

Here’s the prompt structure used by 7-figure DTC teams:

You are a Facebook Ads copywriting expert. 

Your job is to write conversion-optimized ad copy for [BRAND], which sells [PRODUCT]. 

Here’s what you need to know: 

- Target audience: [describe their pain, goals, fears] 

- Brand voice: [funny, bold, friendly, premium, etc.] 

- Offer: [what are we promoting?] 

- Goal: [clicks, purchases, trials, etc.] 

Write 3 ad variations

 – Hook 

– Primary text 

– CTA 

– Match Meta’s character limits 

– Use emotional language, benefit-first copy, and buyer psychology triggers

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• Add reviews, before/afters, or real use cases = even better output.

• Use one prompt structure – generate 10 ads in 5 minutes.

This is how you scale ad creatives without scaling your team.

Tactical Use

• Save your best-performing prompt as a template

• Customize per campaign

• Build a “prompt library” for hooks, offers, UGC, etc.

• Use AI to generate, then test fast

Prompting is the new copywriting. If you know what to ask for – You’ll get ad creative that wins faster than most agencies can deliver.