⛳️ Let AI Write Your Competitor Takedown Ads.

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AI Prompts for "Us vs. Them" Ad Copy & Angles

On Monday, we forged the "Us vs. Them" playbook. We learned the frameworks to strategically position against competitors and draw a clear line in the sand. We know the what and the why.

Today, we get the weapons.

Knowing you're better is one thing. Communicating it in sharp, persuasive ad copy that makes customers nod their heads and pull out their wallets is another. This is where most brands stumble. They either sound too aggressive, too timid, or just plain confusing.

So, let's skip the guesswork. Today, I’m giving you the specific, copy-paste AI prompts designed to generate powerful ad copy for each of the three competitive frameworks we discussed: The Feature Smackdown, The Philosophy Fight, and The "Enemy of My Enemy" Angle.

This is how you turn your strategic advantage into copy that converts.

Here’s the AI copywriting arsenal we're unlocking today:

• How to use AI as your strategic speechwriter for competitive campaigns.

• A dedicated AI prompt for each of the three "Us vs. Them" frameworks.

• Instantly generate headlines and copy that clearly highlight your superiority.

Let's write some ads that win.

🔍 The Big Idea: AI as Your Sparring Partner & World-Class Copywriter

When you're writing competitive ads, you need to be confident, clear, and compelling. It's a high-stakes game. AI can act as your sparring partner, helping you find the sharpest way to state your advantage, and then as your copywriter, crafting the precise language to deliver the knockout punch.

This is where Module 3: Competitor Research becomes aggressive and actionable. We're not just analyzing the competition; we're using AI to build campaigns that systematically dismantle their position while elevating our own.

🧱 The Framework: Automating the "Us vs. Them" Playbook

On Monday, we learned the three core strategies. Today, we give each one its own AI-powered engine.

1. The Feature Smackdown: For highlighting a clear product advantage.

2. The Philosophy Fight: For winning on brand values and beliefs.

3. The Enemy of My Enemy: For aligning with the customer against a problem the competitor creates.

Let's dive into the prompts that bring each one to life.

🧰 Your "Us vs. Them" AI Prompt Arsenal

Copy, paste, and customize these prompts to generate powerful competitive ad copy in minutes.

Prompt 1: The "Feature Smackdown" Generator

Act as a confident, direct-response copywriter.
I need ad copy for a "Feature Smackdown" campaign. My goal is to clearly highlight my product's specific advantage over a competitor without sounding overly negative.

* **My Product:** [e.g., "The 'EverLast' Backpack"]
* **My Key Feature Advantage:** [e.g., "It's fully waterproof with sealed zippers."]
* **The Competitor's Weakness:** [e.g., "Their best-selling backpack is only water-resistant and their reviews often complain about items getting wet in the rain."]
* **The Core Customer Benefit:** [e.g., "Complete peace of mind that your expensive electronics and important documents are safe, no matter the weather."]

YOUR TASK: Generate the following for a Meta ad:
1.  **Two direct, benefit-driven Headlines.**
2.  **Two slightly more subtle, question-based Headlines.**
3.  **One short, confident block of Primary Text (2-3 sentences).**

Prompt 2: "The Philosophy Fight" Scripter

Act as a passionate and inspiring brand storyteller.
I need ad copy for a "Philosophy Fight" campaign. My goal is to rally customers around our brand's core belief, positioning it as superior to the industry standard.

* **Our Brand Philosophy:** [e.g., "We believe in crafting skincare with 100% natural, ethically sourced ingredients. No shortcuts, no mystery chemicals."]
* **The Competitor/Industry Philosophy We Oppose:** [e.g., "Most brands use cheap, lab-created fillers and preservatives to cut costs, which can irritate sensitive skin."]
* **Our Target Audience:** [e.g., "Health-conscious consumers who read ingredient labels and care deeply about what they put on their skin."]

YOUR TASK:
Write a short, manifesto-style block of Primary Text (3-4 sentences) that champions our philosophy and makes the reader feel smart and right for choosing our side. Then, write two powerful, belief-driven Headlines.

Prompt 3: The "Enemy of My Enemy" Angle Finder

Act as a customer-obsessed problem solver and copywriter.
I need ad copy for an "Enemy of My Enemy" campaign. My goal is to align my brand with the customer against a common frustration created by other products in the market.

* **My Product:** [e.g., "'ClearView,' a software subscription."]
* **The Competitor/Industry Problem (The 'Enemy'):** [e.g., "Other software companies lure you in with a low price, then trap you with hidden fees, surprise upcharges, and expensive mandatory upgrades."]
* **My Solution (How We're Different):** [e.g., "We offer one simple, all-inclusive price. No hidden fees. Ever."]

YOUR TASK:
1.  Personify "The Enemy." Give it a name (e.g., "The Surprise Bill," "The Fee Trap").
2.  Write a block of Primary Text where you speak directly to the customer, acknowledging their frustration with this "Enemy" and positioning our brand as their ally.
3.  Generate two Headlines that call out this "Enemy."

THE 1% PLAY: The "AI Interceptor" – Deconstruct Their Ad, Steal Their Customer.

Generating "Us vs. Them" copy is a great start. The top 1% use AI to run a surgical, two-step "interceptor" mission that turns their competitor's ad budget into their own lead generation machine. This is how you don't just compete; you dominate the conversation.

Step 1: Run the "Audience Deconstructor" Prompt. First, get the ad copy from your competitor's main ad. Feed it into this AI prompt:

Act as a senior market research analyst. Based on the competitor's ad copy below, create a detailed profile of the exact target customer persona they are trying to attract. What are their core desires, key pain points, values, and level of market awareness?

[Paste your competitor's full ad copy here]

The AI will hand you a crystal-clear picture of who your competitor is talking to.

Step 2: Run the "Interceptor Copy" Prompt. Now, take the persona profile AI just gave you and use it in this second prompt:

Act as a world-class direct response copywriter.
My product is [Your Product and its key advantage].
You must write a short, powerful ad that speaks DIRECTLY to the persona profile below. Your ad must:
1. Acknowledge their core desire (that my competitor's ad made them feel).
2. Introduce doubt by highlighting my competitor's known weakness.
3. Present my product as the smarter, superior choice that truly delivers on the original promise.

Persona Profile: [Paste the persona profile generated by the first AI prompt]
Competitor's Weakness: [e.g., "It's flimsy and breaks easily"]

The Result: You now have a hyper-relevant ad specifically designed to target the audience your competitor is spending money to educate. You enter the conversation they started, validate the customer's desire, expose the flaw in their solution, and present yourself as the hero. You let them pay to warm up the audience, and you swoop in to make the sale.

💣 VALUE BOMB (Fuel Your Prompts with This!)

Before you run any of these prompts, take your competitor's main landing page URL and use a free online tool to scrape the text from it. Feed that text to your AI and ask this killer question: "Based on this text, what is the single biggest PROMISE this company is making, and what is the biggest unstated FEAR a customer might have about that promise?" The answer gives you the perfect fuel for the "Enemy of My Enemy" and "Feature Smackdown" prompts.

🛠 TACTICAL TIP (Do This For Instant Clarity!)

1. Go find the most common complaint in your competitor's 1-star reviews. This is the negative outcome their product creates.

2. Use the "Enemy of My Enemy" (Prompt 3) with that single complaint as the "Enemy."

3. Run the prompt.

4. You will have a powerful, emotionally resonant, and ready-to-test ad concept in less than 5 minutes. This is the fastest way to turn their weakness into your strength.

To the next one, Tomasz.

Free resource by Vibe9.co

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