Free Gifts & Bundles > Simple Discounts? (Let's See!)

It's All About VALUE, Not Just Price!

Hey everyone, happy Memorial Day!

When we think about getting people to buy, often the first idea is "Let's offer a discount!" A 10% off here, a 20% off there. And while discounts can work, they aren't the only way – and sometimes not even the best way – to get someone excited about buying.

A truly irresistible offer is more than just a lower price. It’s about making your customer feel like they are getting amazing value for their money. It’s about making them feel smart and safe for choosing you.

Today, we're jumping into Module 4: Brand & Offer Research. We'll break down the different pieces you can use to build an offer and how to make sure that offer fits your brand's unique style.

Here’s what we're unwrapping today:

• Why great offers are more than just discounts.

• The building blocks of a killer offer (bundles, gifts, guarantees!).

• How to match your offer to your brand's vibe.

• An AI prompt to help you brainstorm some offer ideas!

Let's build some deals!

🔍 The Big Idea

People love a good deal, but "deal" doesn't just mean "cheap." A great offer makes someone feel like they're getting so much more than what they're paying for. It’s about stacking the value high and making the decision to buy feel like a total "win" for them. It also means making them feel safe and confident in their choice. Simply cutting your price is just one tool in a big toolbox!

🧱 The Framework: The Building Blocks of an Irresistible Offer

Think of building an offer like cooking – you have many different ingredients you can mix and match. Here are the main ones:

1. The Core Product: This is what you're selling. It has to be good, of course!

2. The Discount/Pricing: This is the one everyone knows.

   • Examples: 10% off, $20 off, Buy One Get One Free (BOGO), buy more save more.

   • Think about it: Does a big sale fit your brand? If you sell luxury watches, a 50% off sale might feel weird. If you sell everyday t-shirts, it might be perfect.

3. Bundles (Grouping Things Together): Selling several products together, usually for a better price than buying them separately.

   • Examples: A "Beginner's Kit" for a new hobby, a "Skincare Routine Set," buy a camera and get the bag half-price.

   • Why it works: Sells more stuff at once and gives customers a complete solution.

4. Free Gifts/Bonuses (A Little Extra Something): Adding something extra for free when someone buys.

   • Examples: Buy perfume, get a free sample lotion; buy a phone, get free earbuds; a free "How-To" guide; free shipping (this is a big one!).

   • Why it works: Makes the purchase feel more special and adds value without cutting the main price.

5. Guarantees (Making it Feel Safe): Taking away the fear of buying something and not liking it.

   • Examples: "30-Day Money-Back Guarantee," "Love it or Send it Back," free returns, lifetime warranty.

   • Why it works: Builds trust. People are more likely to buy if they know they can get their money back if they aren't happy.

6. Urgency/Scarcity (Why Buy NOW?): Giving people a reason to stop thinking and start buying. (Be careful with this – always be honest!)

   • Examples: "Sale ends Friday!", "Only 10 left in stock!", "Bonus gift for the first 50 buyers!"

   • Why it works: Stops people from waiting "until later" (which often means never).

🧠 Real-Life Application: Build Offers That Fit Your Brand

Okay, how do you put these blocks together?

• Think Beyond the Discount: Before you just slash prices, ask: "How else can I make this a great deal?" Could a bundle make more sense? Would a free gift make customers happier than 10% off?

• Match Your Brand's Vibe:

  • If your brand is high-end or luxury, maybe avoid big % off sales. Focus on special bundles, high-value gifts (like a nice travel bag with a purchase), and strong guarantees.

  • If your brand is about great value, then discounts, BOGO, and simple bundles might be your best friends.

  • If your brand is about solving a specific problem, maybe "everything you need" bundles and helpful guides are the way to go.

• Test, Test, Test: You won't know for sure until you try! Run ads with different offers. Does a $20 discount work better than free shipping? Does a bundle get more sales than a single item with a free gift? See what your customers respond to.

🧰 Bonus: AI Prompt to Brainstorm Offer Ideas!

Need some help getting creative with your offers? Try this prompt with your AI tool:

Hi AI! Can you help me brainstorm some cool offer ideas for my product? Please use simple words and ideas.

- My Product is: [Describe your product simply, e.g., "A reusable water bottle that keeps drinks cold for 24 hours"]

- My Brand feels: [Describe your brand's style, e.g., "Fun, a bit outdoorsy, and focused on helping the planet"]

- My Customers are usually: [e.g., "Young people who like hiking and care about the environment"]

- My Goal right now is: [e.g., "To sell more water bottles this summer"]

Can you suggest 3-4 different offer ideas? For each idea, tell me what building blocks it uses (like bundle, free gift, etc.) and why it might work for my brand and customers. 

Try to think of things besides just big discounts.

Example AI Output (for the water bottle):

1. The Adventure Pack (Bundle): Put the water bottle together with a matching carabiner clip (to attach it to a backpack) and a set of cool nature-themed stickers. Why it works: It's a complete package for hikers (your customers) and feels fun (your brand).

2. The Planet Saver (Free Gift + Purpose): Sell the bottle at full price, but add a free set of reusable metal straws. Also, say that for every purchase, you'll donate $1 to clean up beaches. Why it works: The free gift fits the eco-friendly theme, and the donation makes customers feel good about buying (fits your brand and customers).

3. The Summer Hydration Duo (BOGO-ish): Offer "Buy one bottle, get a second one at 40% off." Why it works: Encourages people to buy one for themselves and one for a friend for summer adventures, selling more bottles. It's a discount, but it makes them buy more.

4. The "Try It Risk-Free" Offer (Guarantee + Free Shipping): Offer free shipping and a "Stay cool or your money back" 60-day guarantee. Why it works: Free shipping is always nice, and the guarantee makes people less scared to try a new brand, especially for summer use.

💣 Value Bomb (Quick Offer Tip!)

People love feeling like they got a great deal. But remember, a "great deal" doesn't always mean "the lowest price." Often, getting more stuff (like a bundle) or something extra (like a free gift) feels like an even better deal than just saving a few dollars.

🛠 Tactical Tip (Find Your Perfect Bundle!)

Look at your sales. Are there products that people often buy at the same time? Maybe they always buy your special soap and the matching lotion. That’s a big hint! This week, try creating a new offer that bundles those two naturally paired items together for a small saving. It's often an easy win!

👋 Closing

So, let's start thinking beyond just "10% Off." By mixing and matching these offer building blocks, you can create deals that not only get people excited to buy but also feel perfectly right for your brand.

What's the best offer you've ever seen – one that made you say "I HAVE to buy this now!"? Hit reply and share it!

This Friday, we'll fire up the AI again and look at prompts that can help us build these different offer ideas and even start writing the ad copy to sell them!

To the next one, Tomasz.