⛳️ AI Research Ninja: Uncover Secrets in Forums & Websites!

AI Research Hacks: Find Gold in Forums & Competitor Sites!

Hey everyone,. FRIDAY. And today, we're not just talking about research – we're talking about striking GOLD.

On Monday, we covered essential research tools. But what if I told you that AI can take the info you find with those tools and, in minutes, hand you the exact words and ideas your competitors WISH they had?

Forget spending hours sifting through endless forum chats or trying to decode confusing competitor websites. Today, I'm giving you AI prompts that act like a high-powered X-ray, revealing the hidden customer pain points and competitor strategies you can use to CRUSH your next ad campaign.

If you’re ready to stop guessing and start using data-driven insights that feel like cheating (but aren't!), you NEED to read this.

Here’s the "Gold" we're digging up today:

• How AI instantly laser-focuses on what truly matters in raw online discussions.

• A copy-paste AI prompt to pull exact customer pain points and desires from messy forum threads.

• Another killer prompt to get AI to give you the "inside scoop" on any competitor's website in minutes.

This isn't just theory; this is your new unfair advantage. Let's go.

🔍 The Big Idea: AI Doesn't Just Read – It REVEALS Game-Changing Ad Angles!

You can find mountains of text online – customer chats on Reddit, deep forum discussions, every word on your competitor's website. Reading it all to find the good stuff? That could take you weeks. AI can do it in minutes. It’s not just a "reading assistant"; it’s your secret weapon for pinpointing the exact phrases, hidden frustrations, and competitor strategies that will become your next winning ads.

This is Module 6: Research Tools & Resources on steroids. We're using AI to make every piece of research 10x more valuable, instantly.

🧱 The Framework: Telling AI Exactly Where to Find the "Ad Gold"

When you point AI at raw text, you need to tell it what treasures to look for:

• Forums & Online Chats (Reddit, Quora, Niche Forums): This is where people get REAL. No marketing fluff. AI can scan these honest conversations and instantly flag:

  • Untapped Pain Points: The exact problems people are screaming about that your product can solve.

  • Burning Desires: What they really wish they could achieve.

  • Voice of Customer (VoC) Gold: The specific, emotional words and phrases they use. This is pure ad copy magic.

• Competitor Websites (Homepages, Product Pages): Stop wasting time clicking every link. AI can "read" a competitor's key pages and spit out:

  • Their Core Sales Pitch: What they really want customers to believe.

  • Their Ideal Customer (in their eyes): Who are they trying to attract?

  • Their Hottest Offers: What deals are they pushing right now?

🧠 Real-Life Application: Turn AI Insights into Ad Wins – FAST

This isn't about writing a research report. This is about getting actionable ideas for ads today:

• Forum Gold -> Ad Copy: The pain points and VoC phrases AI finds in forums? Those are your next ad headlines. Literally, copy and paste. If people are saying "My biggest nightmare is X," your ad can start with "Is X your biggest nightmare too?"

• Competitor Intel -> Your Unique Angle: When AI shows you how a competitor is positioning themselves, you can instantly see how to be DIFFERENT and BETTER. If they're all about "cheap," you can be about "lasts forever."

🧰 Your AI Gold-Digging Prompts! (Copy, Paste, WIN)

Get ready. These are designed for immediate results.

Prompt 1: Uncover Hidden Pain Points & Desires in Forum Goldmines

ACT AS A WORLD-CLASS DIRECT RESPONSE COPYWRITER AND CUSTOMER PSYCHOLOGIST.
I've copied raw text from an online forum where people are discussing [Your Product Category or a Related Problem, e.g., "trying to find running shoes that don't cause injuries"].
Your mission is to dissect this text and extract pure gold for ad creation.

FORUM TEXT:
[Paste a significant chunk of relevant forum discussion text here. The more, the better for AI to find patterns.]

BASED ON THE TEXT, IDENTIFY AND LIST:
1.  TOP 3-5 **Unspoken or Deeply Felt Pain Points** these people are experiencing. (Be specific and use their emotional language if possible).
2.  TOP 3-5 **Core Desires or 'Dream Come True' Outcomes** they are clearly wishing for.
3.  5-7 **POWERFUL Voice of Customer Phrases** (exact words or short phrases they use repeatedly or with strong emotion) that capture these pains or desires. These should be ad-copy ready.

Example Input (Imagine forum text loaded with phrases like: "I'm so sick of my feet killing me after every run." "Why can't I just find a shoe that lets me run without worrying about shin splints?" "My dream is to finish a 10k without feeling like my legs are going to fall off." "I need something with REAL support, not just fluff.")

Example AI Output (for the running shoes):

• Deeply Felt Pain Points:

  1. Constant foot pain ("feet killing me") ruining the joy of running.

  2. Fear and frustration over recurring injuries like shin splints.

  3. Feeling like current shoes offer fake or insufficient support ("fluff").

• Core Desires/'Dream Come True' Outcomes:

  1. To run completely pain-free and actually enjoy it.

  2. To achieve running goals (like a 10k) without physical limitations.

  3. To find shoes with genuinely reliable support they can trust.

• POWERFUL Voice of Customer Phrases:

  • "feet killing me"

  • "run without worrying"

  • "legs are going to fall off"

  • "REAL support"

  • "sick of..."

  • "My dream is to..."

Prompt 2: Instantly Decode Any Competitor's Web Page Strategy

ACT AS A CUTTHROAT COMPETITIVE INTELLIGENCE ANALYST.
I need a rapid breakdown of a competitor's webpage.
Competitor Webpage URL: [Paste the FULL URL of the competitor's homepage or a key product page]
My company sells: [Briefly state what you sell, e.g., "premium, organic dog food"]
The competitor sells: [Briefly state what they sell, e.g., "budget-friendly dog food"]

YOUR TASK: Visit the URL (or use your most current knowledge of it). Give me a brutally honest, tactical summary:
1.  **Their Main Hook/Promise:** What's the #1 thing they're trying to hammer home on this page?
2.  **Their Obvious Target Customer:** Who are they screaming to with this page? (Be specific).
3.  **Any Juicy Offers/Discounts I Can See?** (What are they?)
4.  **Their Top 1-2 Selling Points (Their 'Weapons'):** What features/benefits are they pushing hardest?
5.  **One Potential Weakness or Something They're NOT Saying (An Opportunity for Me?):** Based on what they ARE saying, what might they be weak on, or what customer need are they ignoring that I could exploit?

Example AI Output (for a budget dog food competitor's site):

• Main Hook/Promise: "Feed Your Dog For Less! Decent Quality, Unbeatable Price."

• Obvious Target Customer: Dog owners who are very price-conscious, maybe have multiple dogs, and are looking for the cheapest way to feed them without feeling like they're buying total junk.

• Juicy Offers/Discounts: "Yes! 'Buy a Big Bag, Get a Small Bag 50% Off!' and 'Free Shipping Over $30.'"

• Their Top Selling Points: Low price is #1. They also mention "meets basic nutritional needs."

• Potential Weakness/Opportunity for Me: They say NOTHING about ingredient quality, where their ingredients come from, or special benefits for dogs with sensitive stomachs. They're all about price. This is a HUGE opening for my premium, organic brand to highlight quality, health benefits, and specific dietary solutions.

💣 VALUE BOMB (This is PURE GOLD - Do This NOW!)

Found a competitor's long sales page or a detailed "About Us" page that explains their mission? Don't read it. Not yet. Copy ALL the text. Paste it into your AI tool. Ask this ONE question: "Based only on this text, what are the top 3 words this company wants people to associate with their brand?" The answer will instantly tell you their core positioning. Mind. Blown.

🛠 TACTICAL TIP (Implement This TONIGHT!)

1. Go to Reddit and find ONE thread where people are complaining about a problem your product solves. (Search: "r/[yourniche] [problem keyword]").

2. Copy 5-10 of the most emotional or detailed comments.

3. Use the "Uncover Hidden Pain Points & Desires in Forum Goldmines" prompt from today.

4. Take the #1 "POWERFUL Voice of Customer Phrase" AI finds.

5. Tomorrow morning: Write ONE new ad headline using that exact phrase. Test it. Watch what happens.

👋 Closing

Stop drowning in research and start extracting pure ad gold. These AI prompts are your shortcut to understanding customers and competitors at a level that will give you a serious edge. Use them ASAP. The insights are waiting.

What's the first piece of "research gold" you're going to dig up with these prompts? Don't just think about it, DO IT.

Next Monday, our Strategy session kicks off Module 7: Research-to-Creative Translation! We're taking all this incredible research insight and starting to forge it into actual, high-performing ad concepts and irresistible messages. You DON'T want to miss this.

Go get that gold.

To the next one, Tomasz.

Free resource by Vibe9.co

1. Newsletter previous editions

2. Free course: Creative Strategy For Social Media Advertisers

3. AI Creative Strategist: Ask it anything related to creative strategy

4. CMO custom GPT by Vibe9 your ruthless, high-IQ CMO who diagnoses root problems, eliminates weak strategy, and delivers system-level marketing clarity with zero tolerance for fluff or laziness.

5. Prompt GOD mode by Vibe9.co turns basic prompts into detailed, high-quality instructions.

6. Prompt Master by Vibe9 rewrites your request into a clean, structured prompt using a proven template.

7. Prompts library (comming soon)