⛳️ AI Prompts to Turn Your Product into a "MUST-HAVE" Solution + instruction on how to talk to AI.

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AI Prompts to Define Your "Painkiller" Value Prop

Here’s the tactical AI toolkit we're deploying today:

• How to use AI to pressure-test and refine your "Painkiller" Value Prop.

• A multi-step prompt to articulate your core message, create variations for different audiences, and generate killer ad headlines.

• Turning your single strategic insight from Monday into a full suite of marketing messages.

Stop guessing how to talk about your solution. Let's engineer the perfect message.

🔍 The Big Idea: Your "Painkiller" Strategy Needs "Painkiller" Copy – AI Is Your Ghostwriter.

Your "Painkiller" Value Proposition is the most powerful weapon in your marketing arsenal. It’s the core message that everything else every ad, every email, every landing page is built upon. It needs to be sharp, clear, and compelling. AI can act as your master wordsmith, helping you articulate this proposition with brutal clarity and then exploding it into a variety of high-impact ad headlines.

This is where Module 1: Product Research fully connects with Module 7: Research-to-Creative Translation. We're using AI as the bridge to turn our product's core value into creative that converts.

🧱 The Framework: From Raw Pain to Refined Ad Copy

The process is a logical sequence. We give AI our core strategic insight, and it builds the messaging assets for us.

1. Start with the Validated Pain: You already did the hard work on Monday. You know the acute, "bleeding-neck" problem your product solves. This is the fuel for the AI.

2. AI's Job #1: Forge the Core Value Prop. We'll ask AI to take the raw concept (pain + solution) and formalize it into a powerful, single-sentence value proposition. This is your strategic anchor.

3. AI's Job #2: Create Segmented Variations. As we discussed in the "1% Additions," the pain might be slightly different for different types of customers. We'll get AI to create tailored versions of your value prop for them.

4. AI's Job #3: Generate Ad Copy. Finally, we'll command AI to turn the core value proposition into a batch of hard-hitting, testable ad headlines.

🧠 Real-Life Application: A Complete Messaging Toolkit in Minutes

This isn't just a fun exercise. At the end of this process, you will have:

• A crystal-clear "Painkiller" Value Proposition to guide all your marketing.

• Tailored messaging for your top customer segments.

• A list of powerful, pain-focused and benefit-focused headlines ready to be A/B tested in your next Meta campaign.

This is how you turn one strategic idea into a full-fledged creative asset library, fast.

🧰 Bonus: Your AI "Painkiller" Messaging Platform Prompt!

This is a powerful, multi-step prompt. Copy it, paste it, and fill in the details for your own product.

ACT AS a master brand strategist and direct response copywriter, using the "Painkiller, not Vitamin" framework.
My product is [Your Product, e.g., "a smart online calendar app"].
My target audience is [Your Target Audience, e.g., "busy entrepreneurs and small business owners"].
The core, acute PAIN my product solves is: [Clearly state the "bleeding neck" pain, e.g., "The constant mental chaos and stress of juggling too many meetings, tasks, and deadlines, leading to burnout and missed opportunities."]

YOUR MISSION: Help me build a complete "Painkiller" messaging platform from this single insight.

**STEP 1: Forge the Core "Painkiller" Value Proposition.**
Based on the pain, write one clear, powerful value proposition statement for my product. Use the format: "For [target audience] who struggle with [the pain], [my product] is the only solution that provides [the key benefit/relief]."

**STEP 2: Create Segmented Variations for a Deeper Connection.**
Now, create two tailored variations of that value proposition for these specific audience segments:
* **Segment A:** [Describe Segment A, e.g., "The Solopreneur wearing all the hats."]
* **Segment B:** [Describe Segment B, e.g., "The Agency Owner managing a small team."]

**STEP 3: Generate Ad Headlines from the Core Proposition.**
Using the CORE value proposition from Step 1, generate the following for a Meta ad campaign:
* 3 hard-hitting **Headlines** that focus directly on the PAIN.
* 3 powerful, benefit-driven **Headlines** that focus on the RELIEF your product provides.

Example AI Output (for the smart calendar app):

STEP 1: Core "Painkiller" Value Proposition: For busy entrepreneurs who struggle with the mental chaos of juggling meetings and tasks, our smart calendar is the only solution that automatically organizes your schedule to protect your time for deep work and prevent burnout.

STEP 2: Segmented Variations:

• For the Solopreneur: For solopreneurs wearing all the hats, our smart calendar is the only tool that acts like a personal assistant, defending your focus time so you can stop just being busy and start growing your business.

• For the Agency Owner: For agency owners managing a small team, our smart calendar is the only platform that provides total visibility on team capacity and deadlines, eliminating chaos and ensuring client work is delivered on time, every time.

STEP 3: Ad Headlines:

• PAIN-FOCUSED Headlines:

  1. Is Your Calendar Chaos Killing Your Profit?

  2. Stop Drowning in Meetings. Start Doing Deep Work.

  3. Burnout is Coming for Your Business. Fight Back.

• RELIEF-FOCUSED Headlines:

  1. The Calm, Controlled Schedule You Crave.

  2. Unlock Hours of Focused Work, Automatically.

  3. Your Most Productive Quarter Starts Now.

From Solving Pain to Selling a New IDENTITY

Your job isn't just to sell a product; it's to sell the "After" identity.

• Before Identity: The person defined by the pain. (e.g., "The Anxious Spender," "The Disorganized Creative," "The Tired Parent.")

• After Identity: The person they become thanks to your solution. (e.g., "The Confident Investor," "The Focused Producer," "The Patient and Present Parent.")

This is the deepest level of marketing. You can use AI to articulate this transformation.

Your "Identity Transformation" AI Prompt:

Act as a master brand storyteller.
My product's "Painkiller" Value Proposition is: "[Paste the Value Proposition AI generated for you from the main prompt]."
The core pain it solves is: "[Paste the Core Pain from the main prompt]."

YOUR TASK:
1.  Define the customer's **"Before" Identity** (who they are when they are defined by this pain). Give this identity a name.
2.  Define the customer's **"After" Identity** (who they become once this pain is eliminated by my product). Give this identity a name.
3.  Write three short, powerful "I am..." or "I finally feel like..." statements from the perspective of someone who has achieved the "After" Identity.

Why this is GOLD: This prompt gives you incredibly potent ad copy that sells a transformation, not just a feature. Your ads can now visually show the shift from the stressed "Before" identity to the confident "After" identity. You're not just selling a product; you're selling your customer the hero-version of themselves.

Building Your "Proof Arsenal" with AI

A bold "Painkiller" promise grabs attention. But in a skeptical world, a promise without proof is just noise. The top 1% know you must immediately back up your big claim with undeniable proof. They use AI to brainstorm a library of proof points, ready to be deployed in their ads.

This isn't just about finding one testimonial. It's about building an entire "Proof Arsenal." Your "Proof Arsenal" AI Prompt:

Act as a conversion-focused creative strategist who is obsessed with overcoming customer skepticism.
My product's "Painkiller" Value Proposition is: "[Paste your powerful Value Proposition from the main prompt]."

YOUR TASK:
To make this promise believable, brainstorm a "Proof Arsenal" for my ad creative. Generate 2-3 specific, actionable ideas for each of the following "Proof Categories":

1.  **Social Proof (What do OTHERS say?):**
    * (e.g., An idea for a specific customer quote, a milestone like "Join 10,000 happy customers," a type of user-generated video)

2.  **Technical Proof / Demo (How does it WORK?):**
    * (e.g., A 10-second video demo idea of a key feature, a specific data point like "99.8% effective," a "how it's made" concept)

3.  **Authority Proof (Why should they TRUST us?):**
    * (e.g., An idea for an expert endorsement, a type of certification or award to highlight, a mention of a key quality standard we meet)

This prompt arms you with a menu of credible proof points. You can now build dozens of ad variations. One ad might lead with the Painkiller promise and follow up with a powerful testimonial (Social Proof). Another might use a quick, mesmerizing demo (Technical Proof).

You stop just making claims and start proving them systematically. This turns skepticism into trust, and trust into conversions. It’s how you make your "Painkiller" promise undeniable.

💣 VALUE BOMB (Instantly Find Your Customer's Objections!)

Take your new "Painkiller" Value Proposition from Step 1 of the prompt. Feed it back into your AI with this question: "Act as a skeptical customer. What are the TOP 3 objections or reasons you wouldn't believe this promise: '[Paste your value prop here]'?" The AI will instantly generate the main objections you need to crush in your ad copy, on your landing page, and in your FAQ.

🛠 TACTICAL TIP (Deploy Your Painkiller Headline TODAY!)

1. Run the main prompt above for your product RIGHT NOW.

2. Take the single most powerful "Pain-Focused Headline" AI generates for you.

3. Go to your website's homepage. Change your main headline to this new, pain-focused one.

4. Do not change anything else. Watch your analytics for the next 7 days. See if speaking directly to the pain makes a difference.

Bonus part: how to talk to your AIs

Your AI isn't failing you. You're failing your AI. Most marketers I know are getting mediocre results from their AI tools. The problem isn't the technology - it's the communication gap.

Stop overthinking prompts.

Most people write prompts like they're writing a novel. Wrong approach. Think of AI like a specialist contractor. Give them:

• The brief (what you need and why)

• The constraints (style, length, format)

• A reference point (show, don't just tell)

Skip the essay. Get to the point.

Build systems that work without you. The marketers winning with AI aren't writing better prompts. They're building better processes.

Map out your logic first:

• What kicks things off?

• What happens in sequence?

• Where do things branch or break?

When your system is bulletproof, it doesn't need babysitting.

Treat AI assistants like actual assistants. You wouldn't hire someone without explaining their job. Same rule applies to AI. Be specific about:

• What role they're playing

• What success looks like

• What tools they have access to

• What decisions they can make

Structure creates performance.

Use development tools to prototype fast. When you want to build something real, stop perfectionist planning and start messy building. Throw your rough ideas into development environments. Iterate in real-time. Test assumptions quickly.

The goal isn't perfect. It's functional.

Master the fundamentals. All advanced AI work comes down to one core skill: translating human intent into machine logic. The marketers getting exceptional results aren't using secret prompts. They're thinking systematically about communication.

What's your bottleneck? Most people I talk to are stuck in the same places:

• Vague requests that produce generic responses

• Automated processes that break under pressure

• AI tools that feel more like obstacles than accelerators

Here's what I've learned after hundreds of iterations:

Better communication with AI isn't about longer prompts or fancier tools. It's about thinking like a systems designer instead of a prompt engineer.

The difference is everything.

Where are you getting stuck? Reply and let me know. I'm developing new resources and want to build them around real problems.

To the next one, Tomasz.

Free resource by Vibe9.co

1. Newsletter previous editions

2. Free course: Creative Strategy For Social Media Advertisers

3. AI Creative Strategist: Ask it anything related to creative strategy

4. CMO custom GPT by Vibe9 your ruthless, high-IQ CMO who diagnoses root problems, eliminates weak strategy, and delivers system-level marketing clarity with zero tolerance for fluff or laziness.

5. Prompt GOD mode by Vibe9.co turns basic prompts into detailed, high-quality instructions.

6. Prompt Master by Vibe9 rewrites your request into a clean, structured prompt using a proven template.

7. Prompts library (comming soon)